CityTV is a local cable station for the city of Santa Monica. They were asking for a logo for their upcoming cooking program, Santa Monica Family Favorites. Working in a team, we had to do research on Santa Monica's demographics. We also did research on the color palettes and it's cooking show competitors, keeping in mind these are logos meant for TV/web. I had the honor in having my logo selected by the client to be used for the upcoming cooking show.
Featured On: http://www.logo-designer.co/logo-for-citytv-family-favorites
Client: CityTV | http://www.smgov.net/departments/citytv
Director: Robin Gee (Cable TV & Public Info Mgr of City TV)
Instr: Richard Khanbabians, AiCALA
Featured On: http://www.logo-designer.co/logo-for-citytv-family-favorites
Client: CityTV | http://www.smgov.net/departments/citytv
Director: Robin Gee (Cable TV & Public Info Mgr of City TV)
Instr: Richard Khanbabians, AiCALA
BW/Variation
Color Palette: The goal was to use warm, friendly, and “edible” tones that would help to reinforce the show’s bright and friendly personality.
Typeface: Gill Sans can be a good display font showing boldness and legibility, making it perfect for television and for the show's personality.
Rough designs that didn't make the cut
Thanks for viewing