CityTV is a local cable station for the city of Santa Monica. They were asking for a logo for their upcoming cooking program, Santa Monica Family Favorites. Working in a team, we had to do research on Santa Monica's demographics. We also did research on the color palettes and it's cooking show competitors, keeping in mind these are logos meant for TV/web. I had the honor in having my logo selected by the client to be used for the upcoming cooking show.
Featured On: http://www.logo-designer.co/logo-for-citytv-family-favorites
Client: CityTV | http://www.smgov.net/departments/citytv
Director: Robin Gee (Cable TV & Public Info Mgr of City TV)
Instr: Richard Khanbabians, AiCALA
// BW/Variation //
// Color Palette //
The goal was to use warm, friendly, and “edible” tones that would help to reinforce the show’s bright and friendly personality.
The goal was to use warm, friendly, and “edible” tones that would help to reinforce the show’s bright and friendly personality.
// Typeface //
Gill Sans can be a good display font showing boldness and legibility, making it perfect for television.
Gill Sans can be a good display font showing boldness and legibility, making it perfect for television.

// Some Application //





// Other Rough Concepts //

// Thanks for viewing //