"Coach Monica Griffith is a Professional Certified Coach (PCC) with the International Coach Federation, (ICF), which means she has gone through extensive training and accrued hours of coaching and meet the ethical standards of the ICF. Her training was held at The Academy for Coaching Excellence, Sacramento, CA. With a PCC designation, I have accumulated over 800 hours of coaching. She has contributed over 30 years in the corporate world – leading many teams in several states. Her organization became one of the highest engaged (according to the Gallup Engagement Survey) groups; and they continually demonstrated outstanding results in production, quality and customer service.

She is grateful for the opportunity to have been published as a contributing author in the book: Discover Your Inner Strength, as well as several short story and learning articles. Another area from which she has been very fortunate is to facilitate small group discussions, book-study workshops, webinars and skill-building seminars." (https://www.guidinglightcoaching.com)

Client: Monica Griffith, Guiding Light Coaching | https://www.guidinglightcoaching.com
Wood Engraver: Jennifer Harris, Glass Blasted | https://www.glassblasted.com

// Details //
Monica already had a vision in mind. She liked the idea of a monogram for Guiding Light Coaching and mentioned the idea of having the "L" look like a lighthouse, which is part of her branding imagery on her business card and website, and is something that strongly represents and expresses her company's message and what they do. She also had set colors based on her provided business card. Here's what we came up with...

// Final Logo: Color & Grayscale //
// Color Palette //
// Typeface //
// Experimental Logo Animation //
// Application //
Monica had these amazing wood-etched coasters made by Jennifer Harris at Glass Blasted // https://www.glassblasted.com
"You cannot direct the wind, but you can adjust your sails." (Guiding Light Coaching)
* Business Card provided by client *
// Some Process //
Thanks for viewing
Back to Top