Promier Products is a leading flashlight manufacturer that services more than 30,000 locations. They develop products ranging from flashlights/LED products to lanterns and batteries. They came to me looking for a packaging artwork and branding refresh for many of their product SKUs. Wanting to keep some elements of their old artwork as well as their original logo, I had to come up with a new look that would represent their new line of PLATINUM series batteries. The result of this artwork led to refreshing of their other products and stationary and even an alternative/addition to their original logo.
Client: Michael Wollack, COO, Promier Products | http://promierproducts.com
Client: Michael Wollack, COO, Promier Products | http://promierproducts.com
// Left: Original logo provided by client | Right: Logo variation I altered to work with the new artwork //
// Business Cards //
// Left: Original mascot artwork provided by client – Right: Mascot variation I altered for the battery SKUs //
// AA Battery Packaging Artwork – Blister/Battery Wrap //
(die cut created)
(die cut created)
// Flashlight Packaging Artwork – Blister and Cutout //
(die cut created)
(die cut created)
// Ultrabright Flashlight Packaging Artwork – Blister //
(die cut provided)
(die cut provided)
// 5-LED Light Packaging Artwork – Blister //
(die cut provided)
(die cut provided)
// Camping Lanterns Packaging Artwork – Box //
(die cut provided)
(die cut provided)
// 12-LED FLashlight POP Artwork – POP Display //
(die cut provided)
(die cut provided)
// 30-LED Lantern POP Artwork – POP Display //
(die cut provided)
(die cut provided)
// 30-LED Lantern Hangtags //
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