"Videcon does comprehensive construction work, from start to finish. Our clients know they can count on us to get the work done promptly and on budget. We have the ability and experience as well as the cutting-edge technology and equipment to ensure a successful building experience. We provide each client with the highest quality product, in the shortest amount of time, and with the best customer service." (https://videcon.builders)

Client: Magdiel Reyes, Videcon Construction | https://videcon.builders
Inline logo/Logo subtext color variation: Seth Cox | https://www.linkedin.com

// Details //
Originally under a different company name, working with Magdiel, we developed the previous brand identity for his company. Due to certain circumstances, he changed the company name to Videcon Construction. This is the updated branding as well as some marketing. Here's info on the previous brand identity Magdiel wanted something not only representing the name of the company but also his vision and the story behind it. Coming to the states and striving to build a business in the U.S., the brand represents what the American Dream is all about. The branding represents his message, down to the red and blue brand colors being the exact color codes of the American flag.  The brand colors haven't changed in the new branding. The new logo is based on some of the parts of the old logo, bold and with structural elements in the logomark, symbolizing construction, buildings, structures. The typeface is updated as well, and the structure of the letter "K" in the font family is similar to the structure of the logomark, which was considered when choosing the typeface.

 Final Logo – Variations //
// Stacked Logo – Color Variations //
// Inline Logo – Color Variations //
// Logo No Tagline – Color Variations //
// Logomark – Color Variations //
// Logo Exploration / Previous Logo/Exploration //
// Typeface //
// Color Palette //
// Business Card 1 //
// Business Card 2 //
Rounded Corners / Plastic Matte Finish
// Letterhead – Variations //
// Mailer 1 – Construction //
// Mailer 2 – Painting //
// Watermark Artwork – Variations //
// Truck Decal – Mockup //
// Thanks for viewing //
Back to Top